Wednesday, May 04, 2005

Campaign Ads on Judicial Nominees

I found an interesting difference between CNN and Fox News’ articles on ad campaigns about Bush’s judicial nominees. Both of the articles are AP articles. The last half of each is identical but the first parts of the articles vary in their content and approach. The differences can be seen in their headlines where CNN says “Ad blitz supporting Bush nominees.” Fox’s headline is “Ad campaigns target senators on judicial nominees.” CNN’s article is about the pro-Bush efforts whereas Fox sees it differently with both sides waging similar campaign battles. Look at the difference (highlighted) between these otherwise identical sentences:

CNN: The ad campaign dramatizes the importance the two parties and their allies attach to a struggle that directly impacts the fate of seven appeals court nominees -- and also has implications for any Supreme Court vacancy that occurs during Bush's term.

FOX: The dueling ad campaigns dramatize the importance the two parties and their allies attach to a struggle that directly impacts the fate of seven appeals court nominees — and also has implications for any Supreme Court vacancy that occurs during Bush's term.

Just reading CNN’s article would give you the impression that the conservatives are the main ones using this tactic. However, Fox states that it is more a duel between both sides. Fox actually gives quotes and other information from People for the American Way, a group with Democratic ties that is not mentioned in CNN’s article. Here is another set of excerpts:

CNN: Groups allied with Democrats on the issue have advertised in recent weeks, but the campaign by Progress for America [pro-Bush group] represents the largest single commitment so far.

FOX: A costly advertising war erupted Monday over President Bush's controversial court nominees, with opposing groups vowing to spend at least $1 million each over the next two weeks. … Neas, whose group has strong Democratic ties, … said the group would spend more than $1 million over two weeks on television, radio and newspaper advertisements.

Links to the articles:

http://www.cnn.com/2005/POLITICS/05/02/judges.ads.ap/index.html

http://www.foxnews.com/story/0,2933,155253,00.html

4 comments:

Mike C said...

This is a great idea and I'll be very interested to follow your findings

mukulele said...

I find it scarier to think that two 'independant' news sources have such similar sentences in their articles.

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