Here are ten requirements for being a successful political talk show host on radio:
1. You must have a big ego.
2. You must write a book and market it shamelessly on your show (remember that, first and foremost, this is a business).
3. You must have some catch phrase that callers use when they call in (e.g., ditto, you're a sick twisted freak, you're a great American, etc.)
4. You must have a web site for which listeners have to pay to be an "insider" (remember that, first and foremost, this is a business).
5. You must gain fans by uniting against a common enemy (no one wants to listen to a calm civil debate; build fan loyalty by ranting against the opposition).
6. You must sell subscriptions to a newsletter and/or offer merchandise for sale through your web site (remember that, first and foremost, this is a business).
7. Friday has to have some special name (e.g., closed line Friday, open line Friday, etc.)
8. You must perfect the art of teasing so that you can keep people listening as long as possible (remember that, first and foremost, this is a business).
9. You must be skilled in debate in case someone from an opposing view calls; in other words know how to interrupt callers, keep them off guard, and twist arguments your way and know how to hang up on them if they get too persistent; after all, this is your show not theirs.
10. Never forget #1 (and the fact that this is a business).